Google Ads Conversions and the New Marketing Performance Report

Hi there,

You can now see exactly which campaigns bring in your leads, quotes, and orders, and send those website conversions straight to Google Ads so your ad spend works harder for your rental business.

What's New:

• A new Google Ads section on your Integrations page sends website orders, quote requests, and leads to your Google Ads account as conversions.

• Google Ads downloads your conversions from Rentopian once a day using a secure address, username, and password. Rentopian never needs access to your Google account.

• A new Marketing Performance report shows leads, quotes, orders converted from quotes, direct orders, conversion rate, order value, and average order value.

• Group the report by UTM Source, Medium, Campaign, Term (Keyword), or Content, and see how many results came from a Google Ads click.

• Respects visitor cookie choices when your website's cookie banner supports the WP Consent API.

How to Use It:

• Go to Settings → Company → Integrations and find the Google Ads section (available for companies with a connected website).

• Turn on Send Conversions To Google Ads, choose the conversion types you want, and make sure each Conversion Name matches the conversion action's name in Google Ads exactly.

• Copy the Connection Details into Google Ads as an HTTPS data source in Data Manager.

• To review results, go to Reports → Client Reports → Marketing Performance.

Benefits:

• Know which ads and keywords actually turn into booked rentals.

• Give Google Ads better data so it can optimize your campaigns.

• No manual exports or spreadsheets needed.

If you have any questions, please reach out to our team through the chat or by emailing [email protected].